Midesk for
Market & Competitive Intelligence
Midesk is the Market Intelligence platform for all M&CI teams that deal with market information to make informed decisions. A solution for your daily Market Intelligence work.
Market Intelligence made easy
Market Intelligence can get complex very quickly. It often describes our markets as VUCA: volatile uncertain complex and ambiguous.
Market Intelligence is Complex
Market Intelligence is a very broad term that can encompass many things. You can understand Market Intelligence to be everything from the actual end deliverables to thought leadership in your company.
Key Capabilities all MI Teams Need
While it can be quite complex to understand your internal needs and your Market Intelligence network, there are a couple of key capabilities that you can quickly set up to win your management's support: news, market data, and Market Intelligence profiles.
Manage All About News
Managing news is a key capability for any Market Intelligence team. News is a very important source of information for any company.Monitor Traditional Media, Social media & Blogs
To run an effective Market Intelligence function, you need to know what happens on the market. News articles, blogs posts and social media are the key channels to monitor. Midesk provides a built-in capability to monitor traditional media, social media and blogs. You can easily add your own sources and monitor them in one place. Midesk also provides a built-in capability to monitor your company's news.
Collect Feedback & Add Value
Mere forwarding of news is ok. But if you really want to add value to your company, you need to leverage your Market Intelligence network and ask other people to comment on your news. Midesk provides a built-in capability to add official insight / pin comments. This insight is then prominently displayed in your emails and on Slack.
News Distribution via Email and on Slack under 60 seconds
Timely and convenient distribution of news is as important as the previous steps. You would traditionally copy and paste your content into an email and select a shared distribution list managed by Microsoft Outlook. That's tedious work. It can be done better. Midesk offers a drag&drop newsletter editor for news distribution with custom branding, including advanced features like scheduled delivery, attachments as a PDF, and analytics.
First Dedicated Solution for Market Data Management
Market data is a key source of information for any company.Manage Data Across Periods
It is important to centralize your market data (such as competitors' financials, business KPIs, economic indicators) and have a single "source of truth". But what system to use to do it right? You may encounter daily, weekly, quarterly and annual figures. How to manage it properly? Midesk has built a dedicated Repository System that's made for managing top-line market data across the reporting periods. You can use it to track data, fill in the gaps, calculate function, and more.
Manage Data Reliability
But it's unfortunately difficult to manage after the first couple of reporting periods because you get to the following: vFinal, vFinal2, vFinalFinal in multiple folders across your Excels and PowerPoints. It gets to the following question often: "Why did you report this number last year? What's the source?"
Automatically Monitor Your Competitors & Get Notified
Collecting, managing, and distributing Market Intelligence from your competitors' digital footprint, like their websites, is crucial for sound business decisions. What if there is a tool that can do the heavy-lifting for you for a fraction of the price?
