Midesk is a Market Intelligence platform for all the Market Intelligence Professionals who manage market data and information. It not only saves time by taking over repetitive work and providing ideal processes, but also generates market figures and monitors media.
Market Intelligence is a very broad term that can encompass many things. You can understand market intelligence to be everything from the actual end deliverables to thought leadership in your company.
While it can be quite complex to understand your internal needs and your market intelligence network, there are a couple of key capabilities that you can quickly set up to win your management's support: news, market data, and market intelligence profiles.
To run an effective market intelligence team, you need to know what's happening on the market. News articles and possibly blogs are key channels for you to monitor.
Midesk gives you an email inbox where you can forward news articles from tools like Feedly, Google Alerts, or emails from paid communications and PR agencies like Landau Media or KekstCNC.
Furthermore, Midesk integrates GDELT media monitoring service where you can get news from 65 machine-translated languages from across the globe.
But what happens when you get your daily news?
Your morning 8 am delivery only starts your work - you need to skim, sort out, get comments, save, distribute via channels to your distribution lists.
Mere forwarding of news is ok. But if you really want to add value to your company, you need to leverage your market intelligence network and ask it to comment on your news. "What does this article about our competitor's R&D effort mean?", you may want to ask your Product development department and publish their feedback with your articles for everybody else to know.
Midesk provides a built-in capability to add official insight. This insight is then prominently displayed in your emails and on Slack.
Furthermore, Midesk offers AI that detects market data in news and lets you further work with it.
Timely and convenient distribution of news is as important as the previous steps. You would traditionally copy and paste your content into an email and select a shared distribution list managed by Microsoft Outlook. That's tedious work. It can be done better.
First, you share your content on Midesk where all of your colleagues can read your news and insight. Second, Midesk offers a powerful interface to send branded newsletters in a matter of seconds. Third, you can use Slack as your distribution channel.
Midesk further offers news distribution features, such as branding, email customizations, scheduled delivery, attachments as a PDF, and analytics.
It is important to centralize your market data (such as competitors' financials, business KPIs, economic indicators) and have a single "source of truth". But what system to use to do it right? You may encounter daily, weekly, quarterly and annual figures. How to manage it properly?
Midesk has built a dedicated Repository System that's made for managing top-line market data across the reporting periods. You can use it to track data, fill in the gaps, calculate function, and more.
But it's unfortunately difficult to manage after the first couple of reporting periods because you get to the following: vFinal, vFinal2, vFinalFinal in multiple folders across your Excels and PowerPoints. It gets to the following question often: "Why did you report this number last year? What's the source?"
Collecting, managing, and distributing market intelligence from your competitors' digital footprint, like their websites, is crucial for sound business decisions. What if there is a tool that can do the heavy-lifting for you for a fraction of the price?
With Midesk, you can crawl hard data from the internet and save it to what we call "data repositories". You can capture published numbers of open vacancies from your competitors' websites, get notified about new documents in the Investor Relations subpage, process API (JSON), or even count content.
Monitor snippets of your competitors' websites and get informed when they upload a new quarterly report, PR message, extend their team or start looking for new positions.
Keeping your PowerPoints in line with your reporting requirements is hard. What if you could get your standard reports automatically?
Midesk provides an easy way to set up business templates, prepare standard outputs, insert data, and automatically export to various formats, such as PowerPoint or Excel.