The Role of a Competitive Intelligence Manager

3 min read

What are the responsibilities of Competitive Intelligence Managers?

Operationally, a Competitive Intelligence Manager is responsible for the collection, processing and distribution of market-related content to both answer Key Intelligence Questions, and proactively deliver Actionable Insights. Strategically, the Competitive Intelligence Role manages people, tool and processes that underpin the overaching Competitive Intelligence Network.

What does a Competitive Intelligence Manager do? Unlocking the Secrets of Your Industry

When it comes to business, knowledge is power. In order to stay competitive in today’s fast-paced marketplace, companies need to have a clear understanding of their industry, their competitors, and their customers. That’s where a competitive intelligence manager comes in.

As a competitive intelligence manager, your job is to gather, analyze, and disseminate information about your industry, competitors, and customers. You’ll use a variety of tools and techniques, including market research, data analysis, and social media monitoring, to uncover insights that will help your company make strategic decisions.

Monitoring the competition

One of the key responsibilities of a competitive intelligence manager is to keep an eye on the competition. This means monitoring their products, pricing, marketing strategies, and other business activities. By understanding what your competitors are doing, you can identify areas where your company can improve, as well as opportunities to differentiate yourself from the competition.

In addition to monitoring the competition, a competitive intelligence manager also keeps track of industry trends and developments. This means staying up to date on new technologies, regulations, and other factors that could impact your business. By understanding the broader context in which your company operates, you can help your team make more informed decisions.

Gather customer insights

Another important aspect of the role is to gather customer insights. Competitive intelligence managers use market research, surveys, and other methods to understand what customers want, how they make purchasing decisions, and what they think of your company and its products. With this information, your company can create products and services that better meet the needs of your target audience.

Skills and Qualities

The work of a competitive intelligence manager is dynamic, ever-changing and it is never boring. It requires a combination of analytical skills, strategic thinking, and creativity. It also requires the ability to communicate effectively, both verbally and in writing, to share insights with different teams and stakeholders.


Being a competitive intelligence manager is a challenging but rewarding role. If you’re interested in a career that gives you the opportunity to stay on top of the latest industry trends, analyze complex data, and make a real impact on your company’s bottom line, then this might be the role for you.

In summary, Competitive Intelligence Manager plays a critical role in the success of a business. They gather information and insights to help companies make strategic decisions that will give them a competitive edge in the marketplace. If you’re looking for a challenging and dynamic role that will help you stay on top of the latest industry trends and help your company succeed, consider a career as a Competitive Intelligence Manager.

High-level responsibilities of a Competitive Intelligence manager

  • Competitive intelligence manager gathers, analyzes, and disseminates information about industry, competitors, and customers
  • Monitors competition to identify areas for improvement and differentiation
  • Keeps track of industry trends and developments
  • Gathers customer insights through market research and surveys
  • Requires analytical skills, strategic thinking, and creativity
  • Effective communication skills necessary to share insights with different teams and stakeholders
  • Challenging and rewarding role that can impact a company’s bottom line.

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